Why the World Is Heading to Japan This Summer

In a season where economic anxiety and geopolitical tension threaten to rewrite the rules of global travel, one city has emerged not only unscathed but triumphant: Tokyo.

The Japanese capital has officially claimed the title of first trending global destination for summer 2025, overtaking perennial favourites like Paris and longtime chart-topper Bangkok.

But this rise is not just a statistical blip; it is a convergence of currency trends, cultural magnetism, and a new global appetite for meaningful travel.

It’s no secret that the Japanese Yen’s prolonged depreciation has made Japan an economically enticing destination for international travellers.