Why the World Is Heading to Japan This Summer
Tokyo tops 2025’s travel charts, where culture, value, and purpose align, and strong currencies turn travel dreams into reality.
In a season where economic anxiety and geopolitical tension threaten to rewrite the rules of global travel, one city has emerged not only unscathed but triumphant: Tokyo.
The Japanese capital has officially claimed the title of first trending global destination for summer 2025, overtaking perennial favourites like Paris and longtime chart-topper Bangkok.
But this rise is not just a statistical blip; it is a convergence of currency trends, cultural magnetism, and a new global appetite for meaningful travel.
It’s no secret that the Japanese Yen’s prolonged depreciation has made Japan an economically enticing destination for international travellers.
