Whisky Swaps the Highlands for the Pit Lane

Glenmorangie, the distinguished Highland single malt Scotch whisky, has been named the Official Whisky of Formula 1®, marking a prestigious new chapter in a ten-year collaboration between LVMH and the world’s most iconic motorsport.

The announcement was unveiled with characteristic charm by acclaimed actor Harrison Ford, the face of Glenmorangie’s latest campaign Once Upon a Time in Scotland.

With a legacy spanning over 180 years, Glenmorangie is revered for its refined and complex character, crafted in Scotland’s tallest stills and matured in exceptional casks.

Much like Formula 1®, the distillery embodies an enduring commitment to excellence, constantly pushing the boundaries of craftsmanship and innovation.

“I am delighted to launch this landmark partnership with Formula 1, a global symbol of precision and performance. Both our brands take immense pride in their heritage and share an ambition to raise the bar continually.” - Caspar MacRae, President and CEO of Glenmorangie

To celebrate the partnership, Glenmorangie will curate a series of immersive experiences throughout the 2025 Formula 1® season.

The journey begins at the FORMULA 1 QATAR AIRWAYS BRITISH GRAND PRIX 2025 at Silverstone, the historic venue of the sport’s inaugural race in 1950.

Guests will be invited to savour bespoke Glenmorangie cocktails and explore the sleek Eagle Speedster Jaguar E-Type, a centrepiece of the brand’s campaign.

“As part of our decade-long partnership with LVMH, we are pleased to welcome Glenmorangie, from the Moët Hennessy Maisons, as the Official Whisky of Formula 1. This collaboration, grounded in shared values of tradition, refinement and forward-thinking, begins aptly at Silverstone and will resonate across the world.” - Emily Prazer, Chief Commercial Officer of Formula 1

This union brings together two world-renowned names in celebration of artistry, imagination and the pursuit of perfection; qualities that resonate deeply with connoisseurs and enthusiasts alike.