What Defines Luxury Travel in 2025

A new wave of luxury travel is emerging across Asia Pacific, as high-net-worth individuals increasingly seek journeys rooted in purpose, wellbeing, and personal transformation.

Insights drawn from over 1,700 affluent travellers across markets including Australia, Singapore, India, and Japan reveal a notable shift.

Experiences that are immersive, intentional, and emotionally resonant are now taking precedence over sheer indulgence or status-driven escapes.