What Defines Luxury Travel in 2025

A fresh report reveals the elite are redefining luxury travel in 2025 as they favour purpose, nature and immersive itineraries.

What Defines Luxury Travel in 2025
What Defines Luxury Travel in 2025. Photo: Marriott International

A new wave of luxury travel is emerging across Asia Pacific, as high-net-worth individuals increasingly seek journeys rooted in purpose, wellbeing, and personal transformation.

Insights drawn from over 1,700 affluent travellers across markets including Australia, Singapore, India, and Japan reveal a notable shift.

Experiences that are immersive, intentional, and emotionally resonant are now taking precedence over sheer indulgence or status-driven escapes.