Van Cleef & Arpels Reveals the Poetry of Time in Geneva
Explore Van Cleef & Arpels iconic timepieces in Geneva as the Maison celebrates a legacy of elegance and innovation until 27 June 2025.
Until 27 June 2025, Van Cleef & Arpels invites visitors to its Geneva boutique for Time by Van Cleef & Arpels — a refined exhibition that offers an intimate glimpse into the Maison’s remarkable watchmaking heritage.
Drawn from its Patrimonial Collection, the showcase celebrates over a century of horological artistry, where mechanical precision meets the poetic codes of high jewellery.
Ludo wristwatch, 1946, Platinum, diamonds, Van Cleef & Arpels Collection
At the heart of the exhibition is a curated selection of iconic creations, including the Ludo Tourniquet wristwatch from 1937, a bold yet elegant design in yellow gold, rubies and diamonds.
Nearby, the Minaudière™ from 1934 reveals the ingenuity behind the Mystery Set technique, with rubies seamlessly integrated into a golden façade.
These emblematic pieces not only mark design milestones but also reflect the Maison’s enduring dialogue between time and aesthetics.
The display journeys through decades, from the Art Deco geometry of the Cadenas® to the organic materials of the 1970s, revealing how Van Cleef & Arpels has continuously reimagined the timepiece as a jewel of movement and emotion.
Inspired by couture, architecture and nature, each creation exemplifies the Maison’s Parisian elegance and inventive spirit.
This Geneva presentation is an invitation to experience time through a lens of beauty, refinement and enduring craftsmanship.
