UAE’s top 50 brands surge 22% in value to reach $88.5 billion

The total value of the top 50 most valuable UAE brands has risen by 22% year-on-year to $88.5 billion, according to the latest UAE 50 report by Brand Finance.

The results of this year’s UAE 50 rankings highlight the resilience and strength of the nation’s leading brands.

For the seventh consecutive year, ADNOC (brand value up 25% to $19.0 billion) has retained its position as the UAE's most valuable brand.

This performance reflects ADNOC’s bold strategic transformation under Dr. Sultan’s leadership, driven by initiatives such as the launch of XRG, major international energy investments, and its pioneering role in the adoption of artificial intelligence (AI).

Emirates leads the UAE’s strongest brands with a BSI score of 86.0/100, followed by e& with a BSI score of 85.0/100 and an AAA brand strength rating, upon completion of its rebranding transition from “etisalat”.

e& (brand value up 701% to $15.3 billion) ascended nine positions to become the second most valuable brand in the ranking. 

Emaar ranks third with a BSI score of 83.7/100 and an AAA- rating. Emaar’s 58% brand value increase to $4.0 billion is supported by its strong financial performance, iconic property developments, and commitment to excellence in product delivery and customer service.

PureHealth Group (brand value up 30% to $564 million) remains the UAE’s most valuable healthcare brand.

The group posted strong financials, with revenue up 58% year-on-year to AED25.8 billion and net profit rising 78% to AED1.7 billion in 2024.

According to Andrew Campbell, Managing Director, Brand Finance Middle East explains that the UAE’s leading brands are showing what’s possible when ambition meets purpose.

"What stands out is how they are combining innovation, strategic vision, and a genuine commitment to delivering for their customers and communities. It is a powerful reflection of the UAE’s dynamic and forward-looking economy,' he said.