This Jeroboam’s Got a New Wardrobe
Ruinart Rosé gets a haute couture makeover as artists transform champagne materials into a stunning, handcrafted embroidered casing.
For the 2025 edition of the Ruinart Studio, Maison Ruinart has partnered with textile artist Marie Berthouloux to create three extraordinary, one-of-a-kind works that envelop the Rosé Jeroboam in an intricate, handcrafted design.
These unique creations celebrate not only the heritage of the House but also its deep-rooted dedication to craftsmanship, sustainability, and artistic expression.
Marie Berthouloux drew inspiration directly from the materials used in the champagne-making process, such as golden muselet wires, wine lees and the aged coppery gold of bottle caps.
These elements were transformed into delicate cannetille embroidery and coiled metallic motifs, evoking the organic forms of vineyard flora.
The artist’s approach reflects a strong commitment to reuse and circular design, elevating remnants of production into poetic artefacts of enduring beauty.
Each embroidered casing has been shaped to follow the elegant curves of the Jeroboam bottle, brought to life through raised embroidery that mirrors the natural textures of the Champagne region.
The design features branching forms, curling tendrils and lacy leaf structures, alluding to the biodiversity of the vineyards and the ancestral savoir-faire at the heart of Ruinart.
Over 320 hours of meticulous handcrafting were dedicated to each piece. The process brought together a trio of expert artisans. Anaïs Jarnoux, an upholsterer renowned for her work with textile structures, developed the bespoke support upon which Berthouloux’s embroidery was applied.
Basket weaver Marie Drouet then created an elegant wicker sheath that cradles the finished bottle, giving the entire composition a tactile and natural finish.
Available exclusively at 4 RUE DES CRAYÈRES in Reims, the historic home of Ruinart, these three exceptional pieces encapsulate the House’s ethos of refined simplicity and innovative artistry.
They also serve as a tribute to the Ruinart Rosé itself, a harmonious blend of Pinot Noir and Chardonnay that speaks to the Maison’s pioneering legacy.
First introduced in 1764 as oeil de perdrix, Ruinart Rosé was the world’s first rosé champagne ever brought to market.
The Ruinart Studio: A Platform for Artistic Innovation
Launched in 2021, the Ruinart Studio champions emerging talents who reinterpret the House’s universe through a sustainable and creative lens.
Artists are invited to work with materials closely linked to champagne production, glass, paper, wood, cork and wire, and to reimagine their potential.
Through this exploration, they extend the life of these elements, blending traditional savoir-faire with a fresh artistic perspective.
With this latest collaboration, Ruinart continues to assert its place at the intersection of heritage, innovation and contemporary craftsmanship, offering discerning collectors not only a rare bottle but also a compelling piece of art that celebrates the essence of Champagne.
