The Wristwatch That Outsmarted Jet Lag
From 1925 to 2025, Longines proves that crossing time zones can be seamless with a GMT watch that travels as well as you do.
To mark 100 years since the release of its pioneering dual-time wristwatch, Longines unveils the Spirit Zulu Time 1925, a tribute to its rich heritage of precision and global connectivity.
Credit: Longines
Drawing inspiration from the original 1925 model, this commemorative edition speaks to both innovation and timeless elegance.
The new model showcases a 39 mm stainless steel case, complemented by a bidirectional rotating bezel with a rose-gold cap and brushed insert; a first in the collection.
Designed to track three time zones, it blends technical excellence with a refined aesthetic. Its matt black dial contrasts beautifully with rose-gold-tone hands and markers, enhanced with Super-LumiNova® for legibility in all conditions.
A subtle “1925–2025” engraving marks the centenary, while a transparent case back reveals a rose-gold PVD rotor, engraved with a planisphere and the Prime Meridian.
This sophisticated timepiece is powered by the Longines calibre L844.4 – a COSC-certified automatic movement with a silicon balance spring and a 72-hour power reserve.
Engineered to resist magnetic fields up to ten times more than the ISO standard, it reflects Longines’ continued pursuit of technical excellence.
Presented with both a stainless steel bracelet and a black NATO strap, the Spirit Zulu Time 1925 is delivered in a special anniversary box, underscoring its place in horological history.
Longines continues to evolve the Spirit Zulu Time collection with new 39 mm and 42 mm models, offering ceramic bezels with dual-tone 24-hour scales to distinguish day and night time zones.
These additions echo the elegance of the centenary edition with their black dials and rose gold detailing.
Since the 19th century, Longines has been a pioneer in multi-time-zone watches – from the dual-time Turkish pocket watches of 1908 to the first Zulu Time wristwatch of 1925.
The “Zulu” designation, drawn from the phonetic alphabet’s reference to GMT+0, remains a standard in aviation and navigation.
The new campaign starring Longines Ambassador of Elegance, Henry Cavill, captures the emotional resonance of global timekeeping with the question: “What time is it there?”
Against the backdrop of international travel, Cavill’s Longines watch becomes a personal connection across continents, a bridge between lives lived in different time zones.
As Cavill notes:
“The Spirit Zulu Time represents not only precise timekeeping, but also connection. At a glance, it links me to loved ones and colleagues, wherever they may be, with the elegance only Longines can offer.”
With the Spirit Zulu Time 1925, Longines unites its century-old legacy with the expectations of today’s global traveller – proving that true craftsmanship is not bound by time, but defined by its ability to transcend it.
