Sport
Alfa Romeo Swaps Tyres for Sails
Alfa Romeo and Luna Rossa unite for the America's Cup, where Italian design, speed and innovation meet on land and sea.
Sport
Sport
Precision Returns to Goodwood with TAG Heuer in Control
TAG Heuer returns to the Goodwood Festival of Speed, celebrating racing heritage with a bold new chronograph in British Racing Green.
Sport
Scott Brash Jumps In and Rides Off with the Grand Prize
The Longines CSIO St. Gallen 2025 delivered world-class sport, with Scott Brash winning the Grand Prix in a spectacular display.
Sport
What’s Driving the Surge in Women’s Golf?
More women are taking up golf than ever, driven by style, community, and a new sense of belonging.
Sport
The Louis Vuitton 38th America’s Cup Lands In Naples
The City of Naples welcomes the Louis Vuitton 38th America’s Cup in style, unveiling its role as official host at a landmark presentation.
Watches
Roger Federer Wore This Watch Brand, And It’s Not Rolex
Before Roger Federer became the face of Rolex and Wimbledon glory, he wore a lesser-known luxury Swiss watch, refined, precise, and iconic.
Sport
Naples Sailed Off with the America's Cup
Naples stuns the sailing world as it secures the 2027 America’s Cup, bringing the iconic race to Italian waters for the very first time.
Sport
Monaco’s Most Outrageous Grand Prix Weekend
The cars raced, but the real spectacle was off-track: couture, yachts, and a Riviera weekend that rewrote the rules of excess.
Sport
International Tennis Hall of Fame Reopens Museum After Major Renovation
The International Tennis Hall of Fame reopens its museum after a major renovation, unveiling tech-driven exhibits and iconic tennis memorabilia.
Sport
Longines Shines at the 151st Kentucky Derby & Oaks
Longines captures key victories at the 151st Kentucky Derby and Oaks with precision timing and elegance from its Conquest collection.
Sport
Epaillard’s Triumph at Longines FEI Jumping World Cup™
Julien Epaillard wins the Longines FEI Jumping World Cup™ Final in Basel, with Longines celebrating excellence in equestrian sports.
Sport
Rolex Monte-Carlo Masters 2025
Tennis returns to the Riviera as the Monte Carlo Masters opens the season with world-class matches on iconic red clay.