TAG Heuer’s New Chapter with Patrick Dempsey

For over a decade, actor and professional racing driver Patrick Dempsey has been an integral part of TAG Heuer’s story.

This year, their enduring partnership enters a new phase as Dempsey becomes the face of TAG Heuer Eyewear, a collection born from the brand’s collaboration with Thélios, LVMH’s eyewear specialist.

Much like the legendary Steve McQueen before him, Dempsey embodies the fusion of cinematic style and motorsport excellence.

His presence is more than symbolic—he has competed in the 24 Hours of Le Mans and was honoured with the “Spirit of Le Mans” award in 2019.

This latest campaign reimagines a classic portrait of Jack Heuer, now featuring Dempsey wearing signature pieces from the 2025 eyewear collection, including the Jack Heuer and Mini Vingt-Sept lines.

It’s a visual tribute to the brand’s heritage, with a contemporary lens.

TAG Heuer’s new eyewear range channels performance, elegance and innovation across three distinct lines, each engineered for those who live at speed.

Whether on the circuit, on screen or in the city, Dempsey remains a true reflection of the brand’s spirit—where precision meets passion, and heritage drives what comes next.