TAG Heuer Brings Monaco Back to the Front Line
A bold tribute to racing and cinema, the TAG Heuer Monaco x Gulf blends heritage, style, and Swiss precision in a striking limited edition.
Few timepieces carry the cultural weight of the TAG Heuer Monaco. When it launched in 1969, its bold square case and left-side crown broke convention.
Two years later, it became a cinematic legend on Steve McQueen’s wrist in Le Mans, alongside his Gulf-liveried Porsche 917K and racing suit.
The trio sealed Monaco’s place in history as a symbol of speed and style.
This year, TAG Heuer honours that legacy with the Monaco Chronograph x Gulf—a striking limited edition of just 971 pieces.
The number pays tribute to 1971, the year Le Mans was released. Echoing the original, the watch features a finely textured silver dial with vertical Gulf racing stripes, the vintage Heuer logo, and the distinctive left-positioned crown.
It’s powered by the Calibre 11 movement, faithful to the pioneering spirit of the original.
Crafted from lightweight, sandblasted grade 2 titanium, the 39mm case nods to the rugged precision of racing machinery.
The strap, made from fire-resistant Nomex®, the same material worn by McQueen on set, cements its motorsport credentials. A blue perforated leather strap offers a refined alternative.
Coinciding with TAG Heuer’s new title sponsorship of the Monaco Grand Prix, this edition captures the essence of what Monaco has always stood for: daring design, racing heritage, and timeless style.
