Roger Federer Wore This Watch Brand, And It’s Not Rolex
Before Roger Federer became the face of Rolex and Wimbledon glory, he wore a lesser-known luxury Swiss watch, refined, precise, and iconic.

A certain image comes to mind when you think of Roger Federer. Precision. Elegance. Grace under pressure. And, of course, that ever-present gleam of a luxury timepiece under the cuff of a perfectly tailored suit.
Most fans, and even many watch enthusiasts, believe they know the brand he's worn for years. Rolex. The crown. The legend. It fits, doesn’t it? Federer and Rolex seem like a natural match; Swiss icons, both effortless in their dominance.
Before the world came to associate Roger Federer with Rolex, magazine covers, and Wimbledon triumphs, he once chose a different watch. A brand far less known. One that doesn’t command the same pop-culture attention, but quietly earns the respect of collectors, horologists, and insiders.
It wasn’t Rolex. It wasn’t Omega. It wasn’t one of the “big three.”
It was something more… deliberate.