Reverso The Icon That Changed Time
From polo fields to red carpets, the Reverso by Jaeger-LeCoultre has defined elegance and innovation for over 90 years.
A true icon of 20th-century design, the Reverso by Jaeger-LeCoultre emerged from a moment of audacity and invention.
Credit: Jaeger-LeCoultre
Conceived in 1931 to meet the demands of polo players, its unique reversible case blended practical ingenuity with refined elegance.
Far more than a sports watch, it evolved into a symbol of style, embraced by discerning men and women alike.
Born in the spirit of the Roaring Twenties and shaped by the revolutionary aesthetics of Art Deco, the Reverso defied convention with its bold geometry and clean lines.
Its design expressed the optimism of a changing world; one of modernity, movement, and artistic daring.
Marking a century since the Exposition des Arts Décoratifs of 1925, Jaeger-LeCoultre pays tribute in 2025 to the creative legacy that inspired the Reverso’s timeless form.
With over 90 years of evolution, it remains faithful to its origins while continually embracing innovation, from pioneering calibres to exceptional complications.
Crafted not only as a watch, but as a statement, the Reverso stands as a symbol of enduring sophistication – an icon made, not born.
