Quiet Tech Is the Insane Luxury Flex

Luxury is getting a silent upgrade. Brands like Louis Vuitton are using quiet tech to elevate the experience, not overwhelm it.

Quiet Tech Is the Insane Luxury Flex
Credit: LVMH

It started on a quiet evening, just me and a sense that something new was waiting to be found in the world of luxury.

I was not expecting anything groundbreaking. Then I clicked on a link to Brunello Cucinelli.

There was no menu, no catalogue, no loud flash banners telling me what to buy. Instead, I was drawn into an entire world.

Narratives unfolded with cinematic grace, slow scrolls guiding me through stories of Solomeo, craftsmanship, and quiet ideals.

It felt more like a conversation in an Umbrian villa than an e-commerce site.

When I asked a question, Solomei AI responded not with the clipped tone of a chatbot, but with a thoughtful, near-human cadence.