Luxury’s Polarised Week: Aston Martin Soars While Kering Stumbles
Aston Martin and Ralph Lauren rally while Kering sinks as Prada quietly gains, signalling a potential breakout in the luxury market.
This week, the luxury sector told two very different stories. On one side, Aston Martin (+14.63%) and Ralph Lauren (+8.24%) continued their explosive rallies, defying broader market caution. On the other hand, Kering (-4.08%) extended its slump, raising questions about its recovery prospects.
The Standout Performer: Aston Martin’s Remarkable Run
Just two weeks ago, Aston Martin was at £63.50—now it’s nearing £80, a 25% surge in 14 days. The British automaker is riding high on strong orders and renewed investor confidence in its turnaround plan. Compare this to Ferrari (+4.83%), which keeps climbing steadily, reinforcing its position as the luxury auto sector’s gold standard.
Kering’s Persistent Struggles
While most luxury stocks rebounded from last month’s dip, Kering keeps lagging, down another 4% this week. Its 52-week high (€346.90) now feels like a distant memory as it struggles at €175. The contrast with LVMH (-0.70%), which stabilised near €490, highlights Kering’s unique challenges—slowing Gucci sales and an unclear path to reignite growth.
The Bigger Trend: Resilience vs. Volatility
- Consistent Gainers: Ralph Lauren, Marriott (+6.21%), and Rolls-Royce (+2.63%) keep climbing, showing strength in premium lifestyle and travel.
- Fading Momentum: RealReal (-1.13%) gave back some of last week’s 16% surge, reminding investors that its recovery remains fragile.
One to Watch: Prada (+2.29%)—quietly building momentum while bigger names wobble. Could it be the stealth winner?
