How Saint-Tropez Continues to Attract the Ultra-Wealthy

Saint-Tropez remains one of the most desirable enclaves for the global elite. Its draw is not rooted in novelty or reinvention, but in its ability to offer privacy, prestige, and provenance.

While other destinations rise and fall with the whims of fashion, Saint-Tropez sustains its relevance by remaining exactly what it has always been: discreet, beautiful, and deeply connected to European heritage.