How Hublot Took Over the World’s Most Watched Sport
Discover how Hublot became a global force in football, leading innovation, visibility, and support for the rise of the women’s game.
In just days, the UEFA Women’s EURO 2025™ will begin in Switzerland, and every match will run on Hublot time.
As the Official Timekeeper of the tournament, Hublot is reinforcing its role as a central figure in the story of modern football.
From pitch-side substitution boards to referee watches, from giant stadium screens to global television broadcasts, Hublot’s presence will be everywhere. But its involvement in this summer’s tournament goes beyond visibility.
It reflects a deeper strategy, built over nearly two decades, to align the values of fine watchmaking with the world’s most popular sport and to help shape the future of the game, particularly for women.
