How Como Quietly Became Europe’s Elite Playground
Once a quiet silk town, Lake Como has transformed into one of Europe’s most exclusive luxury destinations, attracting global elites.
It wasn’t always this way.
Once a serene silk-producing town located on the edge of the Italian Alps, Como has undergone a transformation that has turned the lakeside jewel into one of Europe’s most exclusive luxury enclaves.
These days, Lake Como speaks elegance out loud through the polished halls of five-star resorts and the secluded villas tucked behind iron gates and cypress trees.
But how did this sleepy Italian town become a nexus for billionaires, Hollywood elites, and global investment portfolios?
The Clooney Effect
It’s impossible to examine Como’s rise without mentioning George Clooney. In 2002, the American actor quietly purchased Villa Oleandra in the town of Laglio for a reported $10 million.
