How Airline CEOs Are Investing in Digital Elegance Over Champagne Service
Luxury in the skies is evolving, CEOs say seamless digital journeys now matter more than champagne and silver service at 40,000 feet.
As her chauffeur navigated the Mercedes through the traffic, Lia Chen reviewed her Emirates app.
Her flight to Dubai was on schedule, and her mobile boarding pass was ready. Upon arrival at Dublin Airport's Terminal, she proceeded to the Fast Track lane, having pre-booked the service to expedite security.
With lounge access awaiting her, Lia anticipated a seamless transition from ground to air, all orchestrated through a few taps on her smartphone.
This, increasingly, is what luxury in the skies looks like. It is also what airline CEOs now see as the benchmark for premium service, a seamless, digital-first experience that quietly delivers precision and control to the most discerning travellers.
