Why Luxury Brands Depend on "Controlled Dissatisfaction"

Luxury thrives not on fulfilment but on desire as brands use controlled dissatisfaction to keep customers endlessly aspiring and engaged.

Airbnb Expands Into Luxury Travel With New Services and Experiences

Airbnb launches luxury Services and Experiences. Book chefs, spa treatments, tours and more, all in one redesigned app.

The New Longines Legend Diver Is Your Summer Essential

The new Longines Legend Diver 2025 pairs a fresh white dial and rubber straps with vintage style and dive-ready performance.

RX to Launch inter aviation Arabia in Riyadh

Set to launch in Riyadh in 2026, inter aviation Arabia aims to become the Middle East’s leading platform for aviation innovation and investment.

These Luxury Cars Whisper Wealth Without Needing to Prove It

Discover 4 luxury cars that whisper wealth with subtle design, hybrid power, and quiet prestige, built for those who don’t need to show.

La Datcha Transforms Exploration into Luxury

Explore Earth’s most remote frontiers in ultimate comfort aboard La Datcha, a luxury expedition yacht built for true adventure.